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Francesca's NYC

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Francesca's NYC

Challenge

A storefront is one of the most critical marketing canvas’ for a retail location, especially in such a walkable place as the Upper East Side in New York City. The challenge in this project was to enhance the exterior stucco walls without incurring a major budget line item, and also ensure that then end result didn’t look cheap. As it was a renovation and didn’t afford the flexibility of brand new construction, there were existing conditions to work with as well. The client is also committed to a very specific design aesthetic without every store being the same.

Solution

The designer selected a pattern from the library of Parasoleil patterns that resonated with the aesthetic of the store, as well as a stop-in-your-tracks Patina Powdercoat finish that almost moves in the light as potential customers walk by. The panels were easily mounted directly to the stucco exterior with off-the-shelf stand-off hardware in a quick and simple install by local professionals. Every panel is identical, allowing the overall cost of the project to stay within the required limited budget. This project models the perfect solution for fancy-ing up an existing exterior with a limited budget and a lot of creativity.

Project Details

Partners
Francesca's Design Team VCMG
Location
New York, NY
Installation Date
July 13, 2015
Markets
Hospitality Commercial Architecture Cladding

Product Details

Application
Cladding Download Brochure
Finish
Pattern
Flanigan
Material
Aluminum
Technical Specs Library

Programs

  • Francesca's
  • New York City
  • Renovation
  • Franchise
  • Retail
  • Urban Streetscape

Design a place to remember